The following is a translation of "The LGB Collector", an article by H.-Jürgen Neumann from Spring 2006. Mr. Neumann published it in his own IIm-Online News web page. You can read the original article at http://www.lgb-much.de/20406.pdf and use a Google translation or similar. To avoid mixing-ups in context with Yours Truly you will find "(HJN)", the abbreviation for H.-Jürgen Neumann, in places were the original author refers to himself since the article is about his lifelong journey being a dyed-in-the-wool LGB fan.
Nonetheless until just a few years ago some collectors bought at least one piece of each new item released and procured every single specialty driving stock from the USA (that were made for the US market only). Precisely those last of the well-offs' and aficionados
were robbed of their pleasure by the "eXtra-Shop" as it regulated and limited exactly what these shoppers didn't put up with (in the first place).(Yours truly info: this ill-fated idea - eXtra-shop- was implemented in 2003 to prevent customers from developing their own shopping habits and trying to fixate them to some dealers (in Germany and 5 other German speaking small countries around Germany) who had the 'distinction' to become an "eXtra-shop" dealer. They had to accept an LGB terminal in their shop that did NOT work with your regular PC system to communicate with LGB headquarters. Remember, in 2003 the internet was full-blown, amazon.com was attracting huge numbers of investors, and Facebook was just around the corner, everybody had email, and there was just no necessity to go to a brick-and-mortar-dealer to get what you wanted. Instead of embracing the new world, Rolf Richter chose -again- a step back in time, one that surely didn't serve him well at all. In the 2006 LGB catalog the "eXtra-shop" was listed as the 17th (!) subject on double-page even after 'railroads' and 'assortment policy'.)
This was actually the end of the 'collect-everything - collection'. In addition, the yearly quantity of new items grew into infinite numbers and became unaffordable. This comes to show how important it is for long-term
success to have a marketing strategy and marketing psychology, knowledge about your customers' wishes and their sensitivities; hence, the dramatic drop in sales for some model train manufacturers is mostly 'home-made' within the last few years.
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Top: Anniversary Train " 100 years of Lehmann" from 1981. Despite a big edition it was special. More cars were added on in the following years, see below. Bottom: The anniversary cars "1,100 Years City of Duisburg" from 1983 displays advertising by Roskothen company on the other side of the car. Limited edition of 100 makes it a rarity in every LGB collection. |
During the 'hot' years of collecting some freeloaders tried to hop on the LGB train, as well. Big dealers had their "own" train manufactured at the LGB factory or "their trains" like "Schweiger" company in Nuremberg, or the Lütgenau company with their "Dortmunder Bier" beer train. It sure was triggered by the success of the LGB Anniversary Train of 1981 which was issued for the "100 Years Ernst Paul Lehmann". Already the optics prove that the "100 Years Lütgenau" anniversary car (LGB # 3007Lü) as well as the "1,100 Years City of Duisburg" by the Roskothen company were just trying to get a piece of that act. (By the way, edition of 100 cars each). And LGB itself hopped on that bandwagon -again- with their next four "Car of the Year" models to go with the Anniversary train.
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Top: After the first Schweiger train was issued in 1985 (in yellow) on the occasion of "150 Years German Railroads" LGB# 20528 this set was issued in 1987 in red with a blue dining car (LGB# 20535). The loco was packaged with these three cars-without track or transformer. Bottom: A year earlier, 1986, the Schweiger train came in green (LGB#20533) edition of 1,150 and 1,500 for the 1987 version. |
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Top:The add-on cars for the Lehmann anniversary train from 1981. The left car is from 1982 right from 1983. Edition 10,000 each while the anniversary train had 20,000 made. Bottom: Add-on car to the 1981 Train set on the left from 1984 and on right the end car 1985. Edition for ea. car 10,000. |
Private workshops manufactured quite a few number of novelties and oddities, container trains and -cars, hinged-lid cars with engravings, paint jobs and re-labeling (with some really professional outcomes) and other driving stock. While some got their blessings for their 'work' from LGB (like the Baumann of Neustadt /Aisch company and their re-painting-jobs) others drew the anger of LGB when repainting complete series of small electric locos. Not without reason regarding the harsh liability laws especially in the USA that had to be followed.
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Top left: The Florsheim freight cars from 1982 with an edition of 500 for the US market, a grand rarity today. Top right: the specialty car "Stuttgarter Hofbräu" was a 'private initiative' and not made at LGB factory. Bottom left: new in the LGB program: LGB delivered the basic package # 20531, the design for the container was up to private initiative. Shown here is a well done variation "Capri-Sonne" by the Schuhmann company (Capri Sonne was an orange based lemonade brand in Germany). Edition of 100. Bottom right: container car from the package of Breuninger company. |
A novelty for the model train industry was the 'design-tuning-department', already mentioned earlier, which was established in 1995 at the LGB factory and was available for the creative LGB fan for roughly the next 5 years. It was based on the idea that you could create your customized model from an otherwise limited choice of LGB models, e.g. with a special labeling for a birthday, anniversary or other special events. I made quite some use of this myself even though it turned out to be quite pricey. Then again there was quite an effort to be made until the special edition was created resulting from the customer sending in his engine or car. It had to be dismantled and often the housing or body had to be replaced by a 'raw part'. After a short while you could have tuned any LGB- model. I had my OBB Diesel loco 2095 tuned to an" Orient Express" loco to function as the 'tractor' for my before-mentioned train set # 20277 by replacing the smaller looking U-series.++++++++++++++++++ to be continued +++++++++++++++++++++++++++++++
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